YOUR PASS
is a SaaS solution, a platform for creating and managing digital passes in .pkpass file for mobile wallets.
Our product is a .pkpass file with unique ID which is stored in our infrastructure. We use YOUR PASS Console - our own administration system, rest API and integrations to various CRM systems.
As part of the solution we will provide you with the possibility of connecting your in-house system, such as your CRM system, to the YOUR PASS platform via API.
API will facilitate access to all functions of the YPP and consequently, you can control it directly from the in- house system. Our interface API supports many CRM systems. Detailed documentation per request.
Case Study
AXA Assistance transforms the insurance journey with Google Wallet.
AXA Assistance transformed the entire insurance journey with Google Wallet and YourPass — boosting engagement, automating customer interactions, and unlocking new revenue growth.
The Challenge
AXA faced fragmented communication, low post-purchase engagement, and manual processes. Customers found it difficult to access policy details or initiate claims ("self-care"), leading to high support costs, low satisfaction, and missed cross-sell opportunities.
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Fragmented communication channels (email/SMS).
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Difficult process for customers to access services or file
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claims.
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Lack of real-time updates and automated communication.
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Missed opportunities for renewals and up-selling.
The Solution
AXA partnered with YourPass to integrate Google Wallet as a central digital touchpoint for its insurance customers.
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Digital Insurance Card: Policyholders instantly add a dynamic card to Google Wallet post-purchase—no separate app required.
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Dynamic Updates: The pass delivers real-time push notifications for claims status, reminders, and service alerts.
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Automated Journey: The solution automates the entire customer lifecycle, from onboarding and claims handling to renewal reminders and policy upgrades.
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Self-Service Links: The card provides deep links directly to claims portals, support contacts, and policy documents, dramatically improving the self-care process.
The Result
The integration turned Google Wallet into one of AXA's most profitable engagement and revenue channels.
+240 %
Revenue Growth
since launch
~68 %
Cost Savings
vs traditional mail/SMS
+20 - 26 %
Policy Renewals
increase
8M+
Passes Issued
and counting
+24 %
Self-service Usage
growth
60 %
Pass Adoption Rate
average
“Integrating Google Wallet with YourPass has enabled us to fully digitalize the insurance journey... resulting in significantly higher adoption, stronger retention, and a much better overall customer experience.”
Pavel Jechort, Chief Marketing Officer, CEE & Germany
AXA Assistance
Why Choose Yourpass for Google Wallet Integration?
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Drive Massive Revenue Growth: Achieve a significant boost in income
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Maximize Adoption & Retention: See a high average Pass Adoption Rate and significantly increase policy renewals.
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Slash Operational Costs: Realize dramatic cost savings to traditional communication channels like mail and SMS.
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Empower Customer Self-Service: Provide deep links directly on the digital card to claims portals and policy documents.
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Deliver Real-Time Communication: Offer customers dynamic updates and push notifications for claims status, reminders, and service alerts directly to their Google Wallet.
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Ensure Simple, No-Code Integration: Instantly issue digital insurance cards and offers post-purchase without requiring a separate app or complex coding.